In With the Old, Out with the New

Vancouver Dealership Uses ‘49 Ford Convertible to Drive Interest in New Models

VANCOUVER ISLAND, B.C. – Most new car dealers limit their promotional campaigns to rebates, low interest offers and the occasional fire sale.

Not Ken Evans Ford.

The small, 30-year-old dealership on Vancouver Island decided to reclaim a piece of Ford Motor Company’s fabled history by purchasing – and eventually giving away – a classic automobile.

“Ford’s comeback years were 1949 through ’51, and many people called the ’49 custom convertible the ‘flagship’ car that saved the company,” said Victor Scudder, president of Ken Evans Ford.  “As we build a new dealership and transition from the Ken Evans name to Flagship Ford, we thought it would be fun to incorporate this iconic piece of Ford’s history into our campaign.”

Scudder purchased the ‘49 Ford Custom Convertible – one of only 1,500 to include the overdrive – from Vintage Motor Cars, a leading international dealer of antique, classic and special interest cars based in Ohio.  Vintage Motor Cars had posted the classic auto on eBay, where Scudder found and bid on it.  It was his first antique car purchase.

The vehicle recently arrived in excellent condition and now holds court in the dealership’s showroom.  Scudder intends to parade his eye-catching convertible in local events over the next year or so to draw attention to the new Flagship Ford dealership name.  Then, he’s giving it away.

“Everyone who purchases a vehicle from Flagship Ford during our first year in business will receive a ticket for the drawing,” explains Scudder.  “At the end of the year, we’ll give it away to one lucky customer.  We’ll also be donating a generous sum of money to local charities as part of our new launch and branding campaign.”

When asked what it was like purchasing a vintage car sight-unseen off the Internet, Scudder credited Vintage Motor Cars for its professionalism, integrity and customer service.

“Every detail of the vehicle, including a couple of minor flaws, was disclosed in the eBay listing, and the car was everything I hoped it would be upon its arrival,” said Scudder.  “From the moment I won the auction, Lee Wolff [Vintage Motor Cars’ CEO] and his partner Matt [Harwood] went above and beyond what you would describe as exceptional.  Even after the vehicle arrived, they followedup immediately to ensure everything went smoothly.”

With more than a decade of experience buying and selling extraordinary vintage vehicles in the United States and across the globe, Vintage Motor Cars recognizes the importance of overseeing every aspect of the transaction, from the quality of the online listing to final delivery.

“Since many of our transactions are done over the Internet, we know our customers are depending on us to be their eyes and ears when it comes to these special automobiles,” said Wolff.  “Matt and/or I personally inspect each car so we know it inside and out, and we write every description first-hand from our expert point-of-view.  We walk the buyer through every step of the process to ensure the transaction goes smoothly, especially since most of our customers are new or relatively unfamiliar with the nuances of the process.”

“I understand customer satisfaction is the lifeblood of every business,” said Scudder.  “Vintage Motor Cars gets that too, and it shows.”

For more information, including photos of some of the world’s most extraordinary cars now in Vintage Motor Cars’ inventory, visit www.VintageMotorCarsUSA.com.

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